Privacy Policy

1. Introduction

Shine Lane Limited ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website shine-lane.com or use our virtual tour services.

2. Information We Collect

2.1 Personal Information

We may collect personal information that you voluntarily provide to us when you:

• Register for our newsletter
• Contact us through our contact form
• Request a quote or consultation
• Use our virtual tour services

This information may include:

• Name and contact information (email address, phone number)
• University or institution affiliation
• Professional title and work-related information
• Communication preferences

2.2 Automatically Collected Information

When you visit our website, we may automatically collect certain information about your device and browsing activity, including:

• IP address and geolocation data
• Browser type and version
• Operating system
• Pages visited and time spent on pages
• Referring website addresses
• Device information and screen resolution

3. How We Use Your Information

We use the information we collect for the following purposes:

• To provide and maintain our services
• To respond to your inquiries and provide customer support
• To send you marketing communications (with your consent)
• To improve our website and services
• To analyse usage patterns and trends
• To comply with legal obligations
• To protect our rights and prevent fraud

4. Legal Basis for Processing (GDPR)

Under the General Data Protection Regulation (GDPR), we process your personal data based on the following legal grounds:

• Consent: For marketing communications and cookies
• Contract: To perform our services and fulfil our obligations
• Legitimate Interest: To improve our services and website functionality
• Legal Obligation: To comply with applicable laws and regulations

5. Information Sharing and Disclosure

We do not sell, trade, or otherwise transfer your personal information to third parties except in the following circumstances:

• With service providers who assist us in operating our website and conducting business
• When required by law or to protect our rights
• In connection with a business transfer or acquisition
• With your explicit consent

6. Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These measures include:

• SSL encryption for data transmission
• Secure data storage and access controls
• Regular security assessments and updates
• Staff training on data protection

7. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Generally:

• Contact form submissions: 3 years
• Newsletter subscriptions: Until you unsubscribe
• Website analytics data: 26 months
• Cookie data: As specified in our Cookie Policy

8. Your Rights

Under the GDPR and UK data protection laws, you have the following rights:

• Access: Request copies of your personal data
• Rectification: Request correction of inaccurate data
• Erasure: Request deletion of your personal data
• Restriction: Request limitation of processing
• Portability: Request transfer of your data
• Objection: Object to processing based on legitimate interests
• Withdraw Consent: Withdraw consent for marketing communications

To exercise these rights, please contact us at [email protected].

9. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience. For detailed information about our use of cookies, please see our Cookie Policy.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.

11. Children's Privacy

Our services are not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16. If we become aware that we have collected such information, we will take steps to delete it promptly.

12. International Data Transfers

Your personal information may be transferred to and processed in countries other than your own. We ensure that such transfers are protected by appropriate safeguards in accordance with applicable data protection laws.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.

14. Contact Information

If you have any questions about this Privacy Policy or our data practices, please contact us:

15. Data Protection Officer

For matters related to data protection, you may contact our Data Protection Officer at [email protected].